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Worts & Cunning Apothecary | Intersectional Herbalism + Magickal Arts

Of Holiness + Intensity: Vervain Plant Profile

February 20, 2020  /  Alexis J. Cunningfolk

Vervain Profile.png

So here I am sitting with my planner and trying to figure out what it is that I’m going to write about about over the next few months. Things we might-do for the Sabbats? Check. Something about how Mercury is not out to get us? Sounds good. A profile on Vervain (Verbena officinalis)? No, I’ve already written that. Right? Surely I’ve written about Vervain!

Turns out, that no, I have not written about an herb that I spend a lot of time recommending to folks.

I think what happened is that I’ve mentioned Vervain in a number of other posts that led to the development of a Vervain-less void when it comes to an in-depth engagement with this most lovely of plants. So I’ve made up for that with the following deep dive into the world of tension alleviating, self-relating, holy altar blessing Vervain.

image source

image source

Vervain
(Verbena officinalis, hastata)

Common + Folk Names : Enchanter’s plant, herb of enchantment, ironherb, herb of grace, herb of the cross, holy herb, holy wort, Indian hyssop, Juno’s tears, pigeon grass, simpler’s joy, verbena, herb of Venus, ferfain, herba veneris, van van, Tears of Isis
Tarot Cards: The Suit of Swords, Justice, the Hierophant
Element :
Earth, Water
Zodiac Signs : Libra, Aquarius, Leo
Planets : Venus, Mercury, Jupiter
Moon Phase : Dark Moon
Parts used : Aerial Parts
Habitat : Found globally. The European variety most commonly used is Verbena officinalis while in North America the native Verbena hastata is more common.
Growing conditions : Prefers moist soil and full to partial sun.
Collection : Summer, just before flowering. Tradition dictates that Vervain should be gathered before dawn during the dog days of summer - roughly July 3 to August 11 - when the star Sirius would be brightest in the eastern sky. Read more about the magickal traditions of gathering Vervain in the “Magickal Uses” section below.
Flavor : Bitter
Temperature : Cold
Moisture : Dry
Tissue State : Tension/Constriction (primary), Heat/Excitation (learn more)
Constituents : Vitamin C, potassium, sulfur, zinc, glycosides, essential oils, mucilage, saponins, tannins, bitters, minerals, iridoids.

Actions : Alterative, antidepressant, anti-inflammatory, antispasmodic, astringent, antitumor, aphrodisiac, astringent, anxiolytic, bitter, cardiotonic, cholagogue, diaphoretic, digestive, diuretic, emetic, emmenagogue, expectorant, febrifuge, hepatic, galactagogue, nervine, parturient, rubefacient, sedative, stomachic, sudorific, tonic, vasoconstrictor, vermifuge, vulnerary.

Main Uses : In traditional western herbalism, Vervain is an herb with ancient use, considered like Sage (Salvia spp.) to be a panacea for all ills. One of the earliest recorded uses for the herb was as a remedy for swelling and inflammation related to a number of diseases from poisonous bites to ulcers and swelling in the mouth and throat. The Welsh Myddfai physicians recommended Vervain for the treatment of swollen glands and Hildegard recommended Vervain for ulcers and swelling, including swollen and sore throats. She specifically recommended topical use of the herb in the form of poultices wrapped around the neck. Sore throats accompanied by shoulder and neck tension as well as a headache can be indicators to use Vervain alongside other throat soothing herbs like Sage (Salvia officinalis) and Mullein (Verbascum thapsus).

Verbena officinalis - image source

Verbena officinalis - image source

The healing gift of Vervain to reduce swelling and inflammation - which are sometimes derived from states of excess Heat/Excitation - speak to the plant’s cooling abilities. When describing tissue states in traditional western herbalism, Heat doesn’t necessarily mean that something is hot in the temperature sense which is why Excitation is also used to describe the state. One of the indications for Vervain is someone who is often in a state of excitation and movement - these are folks who tend to overwork, rarely sit still, and are driven by an inner intensity. A certain level of tension is required to maintain this level of intensity and drive and instead of stepping back and relaxing after a strenuous push (whether after a work or school project, an athletic pursuit or any other type of project), they maintain a state of tension which can lead to health imbalances. One of the most common signs of this prolonged state of tension is the tension headache and Vervain can be a great remedy.

The ways that I most use Vervain in my practice and life is as a remedy for excess tension with the tension headache, shoulder and neck pain, and type A personality as key indicators. In general, Vervain can be helpful in cases of insomnia, stress, and agitated nervousness. Signs of irritability, oversensitivity, depression can all indicate that Vervain can be a useful ally. It can be a great herb for children who are finicky, irritable, and have trouble sitting still (sitting still in the context of needing to rest and relax, not the inappropriate expectation of sitting still for hours on end in educational settings). Vervain is a lovely and powerful nervine that pairs well with a number of other herbs - I don’t tend to use it solely on its own because I think that one of the lessons of Vervain is learning how to work with others and ask for help. With tension headaches with a lot of mental chatter, I like to combine Vervain with Skullcap (Scutellaria lateriflora). For recovery after a period of prolonged tension and/or illness including chronic fatigue and postpartum depression (Bartram recommends combining with Matricaria chamomilla), I use Milky Oat (Avena sativa) with Vervain. Where there is lack of pleasure because tension gets in the way, I like to use Vervain with Lemon Balm (Melissa officinalis) and Rose (Rosa spp.). 

One of the lessons I have learned working with Vervain is that if it is an herb that is useful for folks when it comes to excess tension in their lives, it is often an herb that indicates that a greater life change is required. As a holy herb, Vervain was and is used in rites of cleansing the temple space and as an offering, and I see it acting in people’s lives in much the same way. Something must change (and often it is patterns of overwork) in order for equilibrium to be re-membered. I recommend incorporating Vervain in both its fast and slow methods of preparations - a tincture can be very helpful for relieving acute pain, but also consider using the herb as a poultice or in a bath to invite yourself to slow down. For some folks that Vervain is useful for the idea of slowing down can evoke a lot of fear from within them - consider using the flower essence alongside the herb for extra emotional support.

Verbena hastata - image source

Verbena hastata - image source

The herb is useful as a digestive tonic helping to relax the digestive process if it is overly tight and tense and not allowing for the proper assimilation of nutrients. Other indications include stomach aches caused by stress. A traditional use for the herb was for expelling stones from the kidney and bladder. It is also clearing and nourishing for the liver. Another way that Vervain brings balance to the body is by acting on the thyroid gland, normalizing the amount of TSH released by the pituitary gland. Use the hot tea at the start of colds to sweat out toxins. Vervain helps to bring on menses and as a menopausal herb it brings it’s cooling qualities to hot flashes. There is also a long history of use of Vervain for convulsions, spasms, and seizures, especially when connected to menstruation. Use as a galactagogue to help bring milk postpartum (avoid if struggling with engorgement).

Vervain has a long history of being used externally as a poultice for reducing swelling, alleviating pain, and helping to open the lungs. Use for other topical complaints such as bruises, hemorrhoids, and eczema. For mouth complaints such as canker sores, sore throat, gum disease and cavities, use as a gargle. 

Magickal Uses : The magickal uses of Vervain is vast because it was (and is) seen as a deeply sacred herb. In ancient Rome, priests of Jupiter as the patron of good faith who were responsible for advising the senate on issues of war and peace as well as declaring both, would wear crowns of Vervain. Their envoys and messengers on matters of war and peace were called verbenarii, carrying sprigs of vervain to negotiate peace. Vervain was used similarly in this way in ancient Persia and by Germanic peoples. Vervain can be used today for diplomats and mediators, social workers and activists trying to negotiate peace and a kinder world.

The altar of Zeus was said to be cleaned by the herb. Within Egyptian myth, the plant was said to have sprung up from the tears of Isis when she wept over the loss of her lover Osiris. The presence of the herb at times of loss and grief shows up again in Christian mythos as an herb used to clean the wounds of Christ after he hung on the cross. The Druids honor Vervain as one of their most sacred herbs, using it to bless sacred space, in rituals of speaking prophecies, in anointing oils, and as an herb of offering. Throughout Europe, it was seen as auspicious to gather Vervain around Midsummer, sometimes specifically on St. John’s day on June 24. Pliny gave specific directions for the gathering of Vervain as dictated by the Magi:

 “... [The Magi] required vervain to be gathered at the rising of the constellation of Sirius the Dog Star, when neither Sun nor Moon was shining. A circle had first to be drawn around the plant with iron, and after gathering, some wax and honey was given back to the Earth in its place.” (1)

However you choose to harvest Vervain, as with all of our plant relations, it should be done in a sacred manner. As an herb of Venus, Vervain can be used in love spells of all varieties. It’s legacy as a Venusian herb lived on in the Victorian language of flowers as it meant “you tempt me.” In addition to love magick, Vervain can be used in protection spells and healing spells of all varieties. Use the herb for fertility of both people and fields - especially when used around the Summer Solstice. Use to help with psychic development.

Verbena hastata - image source

Verbena hastata - image source

The Vervain Personality : One of the most common ways a Vervain person will be described is having a “Type A” personality - intense, particular, usually very stressed, and prone to states of tension and excitation. Often they place their sense of self-worth outside of themselves. Usually this is found in their work but it can apply to all aspects of life whether child-rearing, homemaking or competitions of any kind. While Vervain folks do not lack motivation, they often lack the ability to slow down and take a break. When suggestions are made for them to slow down it would not be out of character for them to scoff at the idea and even believe that other folks just “don’t get it” - that they have to work this hard and there is no other choice. While Elm (Ulmus procera) is the essence of folks who place their worth within their work, Vervain does this to a degree but often their work is more about creating a sense of order and rightness in their lives. It has to be this way, otherwise what sort of chaos will ensue? The attempt at control can also be an attempt to make up for a lack of self-esteem, but can come off as taking up too much space in their relationships with others. Though is can be difficult to see from the outside, Vervain folks hold a lot of fear within them. One of the ways that Vervain helps us is to bring us back to what is sacred in our lives. It’s less about taking away fear as it is about bringing us home to something bigger than our fear - our hope. It can be helpful to remind Vervain folks that they will feel tired for a little while after taking a break from their break-neck speeds, but that their energy and vitality will return renewed.

Contraindications : Do not use during pregnancy.

Drug interactions : Do not take at the same time with mineral supplements. Avoid with anticoagulants and warfarin.

Dosage : Standard dosage.

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(1) Graeme Tobyn, Alison Dunham, Margaret Whitelegg, The Western Herbal Tradition: 2000 Years of Medicinal Plant Knowledge (Edinburgh: Churchill Livingstone Elsevier, 2011), 329.

 
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The Starry Web We Weave: Finding Clarity with the Constellation Tarot Spread

February 10, 2020  /  Alexis J. Cunningfolk

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My world is a web of constellations - it’s how my brain organizes information, how I absorb new input, and the type of patterning I am most drawn to. When I read tarot cards in a spread, I’m looking for the constellations and connections. All of it forms a story that resembles a 3D web full of glittering points of light and noise and intuition. Tarot helps me to highlight the parts of my world that need illumination and focus so that I can understand myself through past and present experiences in order to shape and prepare for what may come. 

The following spread is my attempt to capture the feeling of a constellational web that is ever present in my practice. Hopefully it’ll serve as a good tool to practice seeing patterns everywhere - something that both herbalists and magickal folk need to practice to be of service on their paths. For some, the following spread might feel like a complicated process, especially when compared to the more straightforward “every position is static and each card is separate and unto its own” style of reading. But what I’m proposing is really not complicated and just takes a few tries until it feels intuitive. Even better, if you find it useful, I hope that you’ll bring this style of reading (where the cards are in relationship with each other, with the querent and reader, and with the many worlds of perception) to any spread you cast.

The Constellation Spread

The Constellation Tarot spread was devised for those seeking clarity and insight on a particular issue especially if it is a new endeavor, new relationship, a business idea or change in direction, and other such big transitions and initiations we experience in our lives. While it can be used as a general spread for a reader who’s had a bit of practice, it is better suited for when you’re seeking clarity on a particular subject or area of your life.

The Self

The first three cards representing The Self are relatively standard in the world of tarot and help us to get a better idea of the inner workings of the querent. Having a card each for mind, body, and spirit is not to suggest that these parts of ourselves are separate, but rather illustrate that these are different ways we have of experiencing and perceiving information. Look for indications of excess or overstimulated versus lacking or under-stimulated input or activity in one or more of these perception areas.

1. Mind: This card speaks to the mental state of the querent including but not limited to mental health, the ways that they might experience input through their mental perceptions, and/or what they’ve been thinking a lot about lately.

2. Body: This card speaks to the physical state of the querent including but not limited to physical health, the ways that they currently experience input through their physical perceptions, and/or what they’ve been physically feeling lately.

3. Spirit: This card speaks to the spiritual and emotional state of the querent including but not limited to spiritual/emotional health, the ways that they currently experience input through the spiritual/emotional perceptions, and/or what they’ve been physically feeling lately.

The Constellations

The next six cards are called The Constellations and represent the energies, exchanges, and insights in this area of your life - whether that’s a new endeavor, new relationship or an important transition.  Imagine that these cards are not fixed points but floating orbs that weave in and out of who we are and what we are becoming. For some, this is fate and destiny and others this is revelation and the unfolding of life and memory.

4. The Recent Past: This card represents events that have occurred typically within the past three months and usually no more than a year before. Past events highlighted will relate to what you are currently going through. If you want to stretch the divinatory reach of the Past card, add another card or more for an extended timeline.

5. Near Future: This card represents events that may occur within the next three months to one year ahead. Future events highlighted are possibilities of what may come to be. If you want to stretch the divinatory reach of the Future card, add another card or more for an extended timeline. However, I caution trying to detect events that may happen too far in the future as our timelines are malleable changing things - there are better ways to get in touch with your far future self.

6. What You Hope to Achieve / What Are Afraid to Fail At: This card highlights what you hope to achieve and what you are afraid that you might stumble and fall in this pursuit of hope. A really beneficial card in this position can show a few things including that you have a strong vision of what you hope to accomplish and/or that your energy is well aligned for the goal. A challenging card in this position can show that your vision is still unclear (including that you’re not dreaming big enough) or that your energy is too tangled up to proceed - clarity is needed first. You should still read this card, whether obviously beneficial or challenging, as teaching you something about your hopes and fears. 

7. The Skill Which Steadies: This card highlights a particular skill, mindset, self-belief and/or gift that you have that will steady you on your path. Sometimes inverted beneficial cards in this position can highlight a skill you’re not even aware you possess. Challenging cards can teach us how we are denying or misusing a gift (we often misuse gifts not because we’re bad people but we have been forced to use it to survive by any means necessary).

8. The Allyship Card: This card shows you who your allies are and what you should be asking of them. Our dreams may exist at first only in our personal cosmos, but they are manifest in a galactic community. Learn how to ask for help, for insight and for feedback from those who love and support you.

9. Next Steps: This card suggests next steps to take. If you’re working specifically around an issue relating to a current or new business, consider bringing this card with you to seed a new spread like my Affirm + Manifest tarot spread for business.

The Numinous Tarot by Noel Arthur Heimpel

Putting It All Together

Create sacred space and cast your cards in the way that you normally do. Read the Self cards first. Spend time connecting with the messages received about yourself or for the querent to have time to understand their meanings. Then read the Constellation cards. Usually, if this was a typical spread, you would be done reading the cards. But we’re not done yet.

For example, let’s take card number 4 - The Recent Past - and read it paired with the Mind card. Then read it paired with the Body card. Finally, read it paired with the Spirit card. So let’s say that you pulled the Eight of Wands for the Recent Past, the Four of Swords for the Mind, the Page of Cups for the Body, and the Queen of Wands for the Spirit card. 

On its own the Eight of Wands represents a sudden surprise, energetic shift or similar out-of-nowhere style incident that has happened in the last few months. When read paired with the Four of Swords, it can tell us that this surprise event was mentally draining which is why the querent requires rest. The querent may or may not have realized that the event represented by the Eight of Wands had had such an effect on them. When paired with the Page of Cups there is an indication that the querent is in a learning phase of their life - they’ve become a student to the emotional responses in their body as related to the Eight of Wands. For the Spirit card, two Wands are meeting, representing fiery exchange between the past and the current spiritual and emotional state the querent finds themself in. The Queen of Wands is a powerfully creative spirit and makes me think that the event represented by the Eight of Wands holds potential for future creative endeavors. I get the feeling of a soul being forged by the fire of surprise and suddenness. 

As you pair the Constellation cards with the Self cards, it is similar to zooming in and focusing on the energetic landscape of each particular point in your life. Here is how the past still holds us or how our future beckons us. Here is where we are afraid to shine and desperate to be seen. Here is where we trust what we know and where we doubt what we’re doing. All of the stories of the cards are found within us - I hope this process of constellating and shifting shapes helps each of us to realize this and to begin to speak our own stories with greater surety. 

What are some of the ways that you read the cards that are different than those techniques you commonly see? Do you only read with jump cards? Or only read cards that you have purposefully chosen as opposed to randomly cast? Let me know in the comments.

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Ready for more tarot? Check out all tarot spreads I’ve created.

However you read your cards I hope that your constellations shine brightly; that you befriend your very own north star; and that when you look up into your night sky it is filled with a million friendly lights of the world around you.

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A Might-do List for Imbolc

January 31, 2020  /  Alexis J. Cunningfolk

Might Do Imbolc.png

Imbolc, known also as Imbolg, Candlemas, Oimelc, Lá Fhéile Bríde and Là Fhèill Brìghde, marks the beginning of spring in some parts of the world and the slow retreat of deepest winter in other areas. The holiday has ancient origins in the Gaelic world and for many modern Pagans it’s seen as one of four cross-quarter or fire festivals where the ancient custom of gathering around a source of warmth and light - be it a bonfire or candle - are central in celebrations. Imbolc is a time of lighting candles, making vows in the seedbed of dark and quickening light, and a time to gather back together after the busy-ness of the winter holiday season. Continuing a project started last Lughnasadh, here’s a list of nine things that you might-do (or not) for the candle festival of Imbolc.

Light and bless candles. As I’ve mentioned before, I spend the time between Yule and Imbolc making candles. I collect leftover wax from the candles I’ve burned all winter and combine that with soy wax to fill candles containers both large and small. While Imbolc is celebrated in a variety of ways, it is for me inseparable from the Goddess Brigid. As a Goddess of Fire I bless candles at this time of the year when She is walking the land with Her red-eared white cow. The story of Brigid’s flame is a powerful one and miraculously, witchedly, blessedly it is still burning today. At one point in our family’s Imbolc celebrations we turn off all the lights in the house and blow out all the candles except for one - Brigid’s flame lit from the flame of Brigid in Kildare - which we use to light up all of the candles in the house again. We then bless unburned candles that we’ll be using for the rest of the year by Her candlelight. 

Keen and holler. If you went to the same college as me at the same time that I was there you may have heard a cacophony of hollering and keening accompanied by the banging of pots and pans. That was me and my witchen kin helping to wake up the earth for the coming of spring. Friends, this is an abundantly fun thing to do and I highly recommend it. First, making noise and stomping on the earth is tradition. Second, the winter can be a time of stuckness and stagnation, including of our emotions. Keening is a very effective way to loosen up the feelings and let them fly out instead of burrowing deeper in. It’s good practice for protest season, too, as the weather continues to warm.

what to do for imbolc

Make offerings to earth, sky, and sea. Every Sabbat is a renewal of vows in our relationship to the holy world around and within us, but Imbolc feels especially renewal-ly to me (I hope you’re impressed by that linguistic triumph). I make some of my more purposeful and larger offerings at this time of year. In keeping with the traditions of some of my Celtic and British ancestors, I make offerings to earth, sky, and sea (though nowadays, my local rivers carry my offerings to sea). What you offer is up to you, but making offerings can be a beautiful way to open up the path ahead for whatever you hope to bring into your life. Auspicious timing for making the offering would be at sunset on the eve of Imbolc or right before you perform any act of divination (there are a number of ancient divination practices around Imbolc that survive, including divining for the weather).

Recite and write poetry and speak your vows. Brigid is the Goddess of poetry and smithcract so the recitation and writing of poetry is potent ritual work for the season of Imbolc. It is also a modern tradition amongst some witchfolk to consecrate magickal tools, perform initiations, and make vows at this time of year for what we hope to do in the next year (be that calendar year or until Samhain or next Imbolc). These can be vows ranging from following through on spiritual practice, earth-centering practices such as attending Fridays for Future or implementing plant-supporting change in your life or finishing a project. Call upon your Gods, Guides and/or Ancestors of inspiration to witness and support you. Plant your vows like seeds in the rich soil of the season of Imbolc.

imbolc ritual

Take a milk bath. Among mammals, milk is a source of life and as a species we’ve written more than one myth involving milk as a symbol of renewal and rebirth. After a long winter - and especially one that finds us indoors more than out - it can be a powerful ritual to immerse yourself in a bath of healing milk. I use plant-based milks in my life and practice and my favorite milk bath is one made with Oats. Oats are soothing and nourishing to the skin and Milky Oat (Avena sativa) is one of the most beloved of nervines (i.e. herbs that support and tend to the needs of the nervous system) within traditional western herbalism. Your bath could be as simple as adding Oat milk to your bath (also, it’s super cheap and easy to make if that’s your sort of thing) or you could combine it with other sacred Imbolc herbs. Dedicate your bath to something you wish to renew in your life and at the end, when the waters are draining away (or you’re collecting them to add to your garden), allow obstacles in your life to be washed away. There are so many milk bath recipes out there, so if you need some inspiration just do a quick search.

Create a Brigid’s Cross (or similar holy symbol). Traditional Brigid’s Crosses are made out of local varieties of rushes - I like to make mine out of whatever sturdy grasses are growing in my yard. The Cross is a symbol of protection and blessing from the Goddess Herself as she returns from the cold mountains back to the valleys below. If you don’t work with Brigid specifically, find other culturally and spiritually relevant symbols to craft at this time of year.

Invite the Goddess in. The wikipedia page for Imbolc is rather robust - there are a lot of songs and traditions that were recorded and survived into modern times making it a Sabbat rich with traditional lore. Included are the varied ways that the Goddess Brigid was inviting into the home. The season of Imbolc is a time of migration, so take time to invite home your beloved Gods, Guides, and Ancestors. Speak prayers to those in patterns of forced and chosen migration that they may be protected and find welcoming doors open for them (and follow it up with hope and action). If you love a bit of research, I’ve collected some of my favorite resources for British and Celtic herbalism and spirituality that can be accessed for free for all of my Magick Mail subscribers.

imbolc might do list

Bless your holy cloths. Since the Goddess is walking the land this time of year, waking up the earth, She is inclined to bless those things left out to catch Her attention. One tradition of Imbolc is to leave a strip of cloth out so that as the Goddess passes by She’ll bless it with Her healing gifts. This cloth can then be used throughout the year as a healing talisman. I leave out a silk cloth that I use to wrap my very first and most beloved tarot deck in because my tarot deck is a tool of healing for me and it means that I am handling this healing cloth regularly throughout the year. Blessed cloths can be used to make healing bundles, to wrap up parts of the body, and to keep on your altar or person.

Donate time, money, and resources to animal welfare organizations. One of the energies of Imbolc that can be forgotten through all the joyful noise of waking up the sleeping earth and inviting the Goddess in, is the incredible vulnerability present in so much of the traditional symbolism of season. Those who require nursing milk to survive are young and dependent upon the older ones in their lives. Brigid’s flame is tended for nineteen days by Her priestesses (and now Her nuns) and on the twentieth day the flame is tended by the Goddess alone. Or think about the little lambs, a common symbol of the holiday for many modern Pagans, being born this time of year. Life is small and tender and precious at Imbolc - that’s why it can be such a great time to donate your time, money, and resources to animal welfare organizations in thanks for the ways that animals have supported our species since the times of our most ancient ancestors. It’s another way to help remind ouselves that our Sabbat celebrations are not oriented solely around the affairs of humxns but all of our creature kin.

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Check out all of my might-do lists for the wheel of the year. You can find further Imbolc magick with a tarot spread for the season and learn about herbs for the sabbat.

You can also check out the rest of my might-do lists for the sabbats and beyond.

  • Samhain

  • Winter Solstice (Yule)

  • Imbolc

  • Spring Equinox (Ostara)

  • Beltane

  • Summer Solstice (Midsummer)

  • Lughnasadh

  • Autumn Equinox (Mabon)

I wish you and yours a season of growing hope, sturdy seeds, and plenty of promise-filled magick.

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Beyond Scarcity: Marketing Access Not Fear

January 29, 2020  /  Alexis J. Cunningfolk

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I’m doing some scary things this calendar year.

You see, last year was a shadow work year for me. While working with one’s personal shadow and the larger cultural shadows we all fall under is an ongoing requirement for showing up to magickal work that I gladly accept, last year was a doozy. A shadow fest. A messy tumble into fear-land. A lot of trembling and wrestling and negotiating and realizing. You know, just typical millennial hag anthropocene witch life stuff.

I’ve climbed enough out of the squishy fear pit of terror worms (the first scary movie I ever watched was Tremors - thanks, Dad - and so I remain haunted) to start imagining what my world might be like if my insecurities and general life challenges loomed small in a life of large, persistent hope. What I’m trying to say is that I’m finally tackling (becoming friends with? frenemies with? be gay do crime comrades together?) some big projects that I have been both desiring but avoiding. Better yet, I’ve gotten clearer on what it is I need to be able to accomplish these goals (fyi, I’ve already started writing about these goals and upcoming projects in my newsletter if you’re someone who likes to be in the know). To bring these new projects to life I’ve been thinking about accessibility and different tools beyond the sliding scale to create financial support for community projects and seed-bombing the internet with free quality resources. Don’t worry, I’ll be writing about all of this in future posts.

One of the persistent fears in my life is scarcity in its various manifestations. It’s a tenacious fear that has blossomed in the age of the internet and in my own journey as a small business owner. I also know that this is a fear that is experienced by many of you reading this post and those who take my classes. So, as this is the year of big experimentations in my life and work, I’m trying something new to hopefully create more freedom and less scarcity for those of you interested in participating in any of my courses or services.

image via @mikejersken

image via @mikejersken

One of the big tools of marketing and advertising is to create a sense of scarcity. In years past I even played the scarcity marketing game in my business. It was usually because I was feeling a deep scarcity and thought that a spur of the moment flash sale would get the money that I needed in the door quick. This way of doing business never sat right with me personally and I wasn't often successful. While I do think that having limited sales make sense business-wise (I can't sustainably offer discount prices on my services in perpetuity) I'm interested in creating a feeling of access rather than scarcity in my promotion of any sales.

This calendar year I'm casting some big spells against scarcity.

I'm just going to tell you right now, and post this information on my course pages as well as my FAQ/Contact page, when I'll be having sales and when I'll be offering extended payment plans every year from now on.

First, I've decided to offer two extended payment plan opportunities this year because the feedback I received from folks was that they would like to be able to sign-up for more than one of my courses with an extended plan at different times of the year so they can allow for budgeting. And that makes a lot of sense. I cannot afford to offer extended payment plans all the time (it is the type payment plan that folks most often do not complete and the one that takes up most of my time administratively to manage even with automation), but I really enjoy being able to make them an option.

Second, I'll be having my annual sale in June which is the only time of year that I offer any discounts on my offerings. I'll send out reminders for each sale, but hopefully it'll feel less, "Gotcha! Here's a sale!" and more "Hey, remember that thing I already told you about? It's happening if you're interested, my dude."

image via @cadop

image via @cadop

 2020 Sales + Special Offers 

You can find the sales schedule for the current year on my FAQ - including details on my new J-term offering.

February 20 - 25:  Extended Payment Plan Sale
You'll be able to sign-up for The Lunar Apothecary at $40 a month for eight months and The Tarot Apothecary for $21 a month for four months.

June 22 - July 6: Annual Sale
My once-a-year sale on all of my content from ebooks to ecourses. I'll have more details on the discounts and available course bundles soon.

Sometime between Mabon and Samhain: Fundraiser!
I need to come up with a fun name for our annual fundraiser (Ideas? Let me know!). Last year we raised $800 for RAICES and this is a tradition that I want to grow and expand - more than the year we raised together the year before. In the months ahead I look forward to asking you what type of content you would love to see offered (I want to do something else in addition to the Samhain Oracle). 

August 27 - September 3: Extended Payment Plan Sale
Same as February's offer. 

image via @mikejerskine

image via @mikejerskine

If you’re interested in implementing similar ways of doing business in your own work, please do (and if you feel up for it, let me know in the comments or directly how it goes). It took me a long time to figure out how to do sales and offer extended payment plans in a way that made sense for me. What you see above might appear simple, but holy heck, it’s a result of a lot of trial and error. Make sure to give yourself space to make mistakes and, more importantly, change direction as needed without giving yourself too hard of a time.

Some of the things I consider when offering extended payment plans, for example, is what time of the month to do them. When I create an opportunity of access for those in my community who need the greatest financial support, I typically do it near the end of the month or straddling end of one month and the beginning of the next. I do this because I received consistent feedback from folks that this was the most common time that the received pay checks and were also able to know they could manage all their other monthly costs before paying for one of my courses. Paying attention to scheduling opportunities not only makes it more accessible to my community but it also makes the process easier for me - I received far less emails asking me to extend or change the time of a sale from folks waiting for their paychecks and me trying to make that happen for each individual. Ultimately, most of the ways that you create access in your practice should make everything easier for all involved.

Am I worried that folks will only sign-up for my courses during a sale or extended payment plan period? No, and this is because I’ve spent a few years inviting my readers to the table of understanding and celebrating financial access. I get lovely feedback that folks feel empowered when it comes to making choices on how they’re going to sign-up for my courses and that warms my heart (seriously, thanks for the feedback, friends, it’s been super helpful). I still have folks signing up for my courses at full cost, even after I posted this announcement via my newsletter. Of course there are folks who are going to wait for the sales - but I’m really happy about that, too. I know that I’ve informed my audience to make a choice on how they might want to engage me and my work in the way that works the best for all of us.

I would love to hear about how you create transparency in your marketing (and business in general). Please comment below or feel free to get in touch. These conversations around money, access, and how we invite eachother in are necessary, inspiring, and liberating - I’m so grateful that I get to have them with all of you.

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So this is my contribution to the ongoing work that I know many folks are doing to create a more compassionate paradigm for both business owners and clients on what it means to run a business. We’re all just practicing for the future we’re calling home to us.

Also, because we’re magickal folk, throughout this year I’ll be posting spells and rituals to against scarcity, along with spells to strengthen, spells to soothe, and charms to bring us together. In the meantime, remind yourself that we might be creating meaning in our work but our work is not our worth, call in those early spring dreams, and remember to rest.

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Three Moon Spells for Your Magickal Practice

January 11, 2020  /  Alexis J. Cunningfolk

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When I first wrote The Lunar Apothecary I didn’t quite know where to put these Moon-centered enchantments that were sort of like spells, sometimes more complex rituals, and sometimes too lunar to properly name. I ended up tucking them into the study guides that I send out each month to my students as magickal mementos that dwelled happily in the spaces between lessons. Updating the study guides recently I wanted to share three of them with you to inspire your own practice of Moon magick.

If you’re called to go deeper with your lunar practice, be sure to check out my course - The Lunar Apothecary. There we learn about what it is that calls us to healing work and the unique gifts we have to offer through meeting plant allies and exploring techniques of Moon-centered magick.

Onwards, onwards, the Moon is calling…

image via @aronvisuals

image via @aronvisuals

Moon Spell #1

If you wish to gaze as the Moon gazes and know the secrets hidden in the night, take a saltwater bath and then present yourself to Her beneath the light of Her fullness. Hold up your dominant hand skyward so that it covers the Moon and say:

What we forget to see is not forgotten

Bring your hand down and raise your receptive hand, curling the fingers into a circle, holding one side of the Moon within the boundary of your hand’s circle. Say:

What is re-member is revealed 

Hold up both hands, forming a crescent bowl and cradling the moon between them. Gather up lunar energy and then bring your hands to your face, covering your eyes. Speak that which you wish to know and when your desire is held firmly in your heart and mind, open your eyes, paying attention to what is around you for an omen shall emerge from your surroundings in response to your query.

When done, hold your hands together again as a crescent bowl and place them softly against your third eye. Say:  

What is dreamed guides us onwards

image via @andersonrian_

image via @andersonrian_

Moon Spell #2

When you have a question that need answering, find three stones bathing in the moonlight.

Name the first stone Plenty.

Name the next stone Release.

Name the third stone Patience.

Ask your question to the Moon, holding the stones up to see Her face. Hold them to your heart and then toss them before you.

The stone that is closest gives the answer.

image via @tlrichmond

image via @tlrichmond

Moon Spell #3

Howl.

Go on.

Howl.

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Curious to learn more about the Moon? Well, I may have a post or two for you to read. Find my ritual for summoning a moonwomxn and a lunar manifestation spell. Discover the magick of naming the Moon and learn how to time your herbal medicine-making by the Moon. Or dive deep into a year of New Moon healing and magick. And don’t forget - every full Moon you have a coven.

 
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